jideka official

Founded in Johannesburg, Pamela Ifeneme-Nwosa launched the JIDEKA Official label after years of experience in the fashion industry. She honed her skills at LISOF Design Academy and Yaba College of Technology.

The JIDEKA Official brand aims to bridge the gap between the founder’s Nigerian heritage and flair for experimental designs, western silhouette and refined craftsmanship. The core aesthetic philosophy plays with the tension of print clash and contrast, which is reflected in the employment of varying prints, contrasting detailing, separate panelling, and defined silhouettes.