This report delves into the challenges faced by creative entrepreneurs in leveraging online marketplaces to access new markets. Focusing on African artisans, designers, and artists, our research examines the experiences of 329 fashion creatives, uncovering the multifaceted barriers they encounter in terms of infrastructure, regulations, and financing. By gaining a comprehensive understanding of the unique needs and aspirations of these micro, small, and medium-sized enterprises (MSMEs), our primary goal is to assist public and private sector stakeholders in developing tailored solutions that foster the growth and representation of African creatives.

• Discover how technology empowers African creatives to access new markets.
• Explore the barriers hindering the growth of creative entrepreneurs.
• Gain insights into successful online transactions and market expansion.
• Learn about digital tools, platforms, and marketing strategies driving success.
• Understand the impact of e-commerce and tailored payment solutions
• Get recommendations to support the scaling and representation of African creatives.

If you have any questions, feedback, or would like to learn more about our white paper, please don't hesitate to get in touch with us: care@ananse.com