mad

Founded by Serge Kaluw, with an ideology rooted in elevating the value of the African narrative and culture through fashion. The dream is to set a global clothing label that puts back the love into the essence of being African. 

Inspiration

We are thrilled to see strong and powerful women regaining confidence, in exploring fearlessly the various bold colours and inspiring catwalk clothing embodied in their unique way. Our woman is trendy and grounded with the zeal to take on the world