loruma designs

My name is Florentyna Ihua, I studied English and literature studies. I have always had a passion for fashion,  so after I graduated college, I felt an entrepreneurial spark and decided to apply it to something that I am truly passionate about. I probably would have pursued a career in media but the pull to create my own thing was stronger. I wanted to create and build a successful fashion brand.

I’ll say confidence and self expression are key in defining my design aesthetic. I design pieces that range from structured to simple and minimal, elegant etc. For me, fashion is a true form of self expression and the opportunity to contribute to women expressing themselves through my designs, is a very rewarding feeling.